Email Marketing

 The first email marketing campaign was sent in 1978. It it resulted to the sale of $13 million, and kicked off what has become one of the most widely used marketing channels to this day.Given the early days of email marketing it's not as glamorous than other newer channels such as messaging and social, but it's an effective method to establish an established audience that gets results.Email marketing is the practice of focusing your attention on your target audience and customers through email. It aids in increasing the number of conversions and revenues by providing subscribers and customers with important information to help reach their goals.Now let's review when you should use email marketing and some benefits and figures that demonstrate the reasons why marketing via email is so valuable.There are many ways to use emails for marketing. Some of the most common including employing the strategy to: Create relationships: Build connections through targeted engagement.Boost brand awareness: Keep your business and services on the top of the list when potential customers are eager to engage.Promote your content: